diff --git a/Makefile b/Makefile
index e71fb22a..69e0dc59 100644
--- a/Makefile
+++ b/Makefile
@@ -165,10 +165,10 @@ $(RUNNER_EXE): tools/.git
 	make -C tools/runner
 
 $(PUBLISH): publish_%: $(IMAGES_UPTODATE)
-	$(SUDO) DOCKER_HOST=$(DOCKER_HOST) docker tag -f $(DOCKERHUB_USER)/$* $(DOCKERHUB_USER)/$*:$(WEAVE_VERSION)
-	$(SUDO) DOCKER_HOST=$(DOCKER_HOST) docker push   $(DOCKERHUB_USER)/$*:$(WEAVE_VERSION)
+	$(SUDO) DOCKER_HOST=$(DOCKER_HOST) docker tag  $(DOCKERHUB_USER)/$* $(DOCKERHUB_USER)/$*:$(WEAVE_VERSION)
+	$(SUDO) DOCKER_HOST=$(DOCKER_HOST) docker push $(DOCKERHUB_USER)/$*:$(WEAVE_VERSION)
 ifneq ($(UPDATE_LATEST),false)
-	$(SUDO) DOCKER_HOST=$(DOCKER_HOST) docker push   $(DOCKERHUB_USER)/$*:latest
+	$(SUDO) DOCKER_HOST=$(DOCKER_HOST) docker push $(DOCKERHUB_USER)/$*:latest
 endif
 
 publish: $(PUBLISH)