diff --git a/.travis.yml b/.travis.yml
index 88dd5093..bb7047c6 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -25,4 +25,4 @@ script:
 after_success:
   - go get github.com/mattn/goveralls
   - $HOME/gopath/bin/goveralls -coverprofile=profile.cov -service=travis-ci
-  - site/build-and-publish.sh
+  - test "${TRAVIS_PULL_REQUEST}" = "false" && site/build-and-publish.sh
diff --git a/site/build-and-publish.sh b/site/build-and-publish.sh
index 41961ac1..81867e7c 100755
--- a/site/build-and-publish.sh
+++ b/site/build-and-publish.sh
@@ -6,9 +6,13 @@ cd $(dirname $0)/
 
 BRANCH=${TRAVIS_BRANCH:-`git rev-parse --abbrev-ref @`}
 COMMIT=${TRAVIS_COMMIT:-`git rev-parse @`}
+OUTPUT="weave/${BRANCH}/${COMMIT}"
 
-export BRANCH COMMIT
+export BRANCH COMMIT OUTPUT
 
 bundle install --path=.bundle
 bundle exec jekyll build --verbose
-gsutil -m cp -z html,css -a public-read -R _site gs://docs.weave.works/weave/${BRANCH}/${COMMIT}
+
+gsutil -m cp -z html,css -a public-read -R _site "gs://docs.weave.works/${OUTPUT}"
+
+echo "Published at http://docs.weave.works/${OUTPUT}"