diff --git a/site/using-weave/weave-cloud-token.png b/site/using-weave/weave-cloud-token.png
new file mode 100644
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Binary files /dev/null and b/site/using-weave/weave-cloud-token.png differ
diff --git a/site/using-weave/weave-cloud.md b/site/using-weave/weave-cloud.md
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--- a/site/using-weave/weave-cloud.md
+++ b/site/using-weave/weave-cloud.md
@@ -20,7 +20,9 @@ Weave Net, you must sign up to Weave Cloud and create an "Instance".
 
 The instance will have a Service Token which is a 32-character string
 used to uniquely identify it.  Get hold of the Service Token for your
-Instance.
+Instance, as shown below:
+
+![UI to get a Service Token](weave-cloud-token.png)
 
 For the purpose of these instructions we will use a dummy Service
 Token `dk6hz1acdd58aea6b75migoy4axqasdf`.